Any professional marketer will tell you the same thing: an increase in website traffic does not guarantee an increase in sales or leads. However, as a B2B service provider decision-maker, you cannot afford to lose out on potential income owing to low traffic. The difficulty is in creating a hazardous balance between appealing, clickable social media connections and engaging, effective content on the company's website.
In today's fast-paced attention economy, all businesses battle to capture and hold the attention of their prospective customers. With the average customer receiving up to 5,000 marketing communications each day, it's no surprise that 'traffic creation' is becoming a full-time profession. Before anticipating big website traffic, digital marketers must precisely assess possible client pain issues and where they 'hang out' online. When you combine these two critical pieces of information, you have the foundation for an effective content marketing strategy.
Use the following methods to keep relevant traffic flowing to your company's main website:
1. CREATE HIGH-QUALITY CONTENT
First and foremost, the website content must support the primary commercial function of your company. This implies that if the firm offers farming equipment, the material must urge website visitors to either learn more about the product range or make an order immediately. The same rationale applies to companies that utilise websites to market their products and services to potential clients.
While visitors want to learn about the business and its history, the advantages of the product or service should take priority. A solid rule of thumb is to educate your target audience on the product or service, especially if it includes cutting-edge technology. While blogs and white papers are excellent sources of information, content marketing professionals advocate supplementing the editorial pipeline with visual material. Within the area of visual content, your marketing team can create an original infographic using research data, submit a PowerPoint presentation, or create a whiteboard explainer film. Another effective technique to increase website traffic is to post one-on-one interviews with important industry leaders and pleased clients.
2. PERFECT YOUR ON-SITE SEO STRATEGY
We've all heard about how important search engine optimization (SEO) is for getting relevant website visitors. Digital marketers must maintain their on-site SEO strategy on a regular basis or risk losing out on readily converting leads. It is ideal to have relevant material on your website that teaches them on a number of industry-specific issues. Publishing relevant material not only engages readers but also raises the likelihood of achieving a higher search engine ranking. Getting your guest articles published on industry-specific blogs and websites is also part of a successful SEO strategy.
3. Starting EMAIL MARKETING
If you haven't tried email marketing yet, we have two words for you: it's effective. Blogs, promotional offers, referral incentives, and even discount coupons can be included in newsletter email blasts. Call-to-actions (CTAs) that are clearly created will direct the prospective customer from the inbox to the ideal landing page. Make sure the subject lines stand out while developing the email campaign so that users open your email! A catchy subject line will result in more hits and, as a result, more traffic to your website. Increase your chances of acquiring an audience by collecting newsletter subscriptions via a dedicated landing page. Your social media team may also send out a weekly reminder for new email sign-ups across several channels.
Let's go through everything again! It is critical that the material on your website and social media is engaging enough to keep your audience interested. A team of competent writers and editors must do thorough research, planning, and execution to create high-quality material. Once the content strategy has been decided upon and authorised, your team must design the website in an appealing manner. After you've fixed all of these issues, it's time to turn those website visitors into recurring clients. Integrating live chat solutions into your company's website allows for targeted lead creation. The benefit of having one of the top chat services for your website is that a tailored customer experience converts one-time visitors into loyal customers.